IONA SMITH
FASHION & MERCHANDISE
I have worked with a number of fashion brands, creating products that embody queer culture. My role in these projects specifically involved creating the design concept in collaboration with our brand partner, leading the campaign strategy and storytelling behind these products.
LA FAM X
The Queer Agenda
The love affair between The Queer Agenda and La Fam was hard-launched after the announcement of our first-born: a limited-edition football shirt, released in the period between the women's euros and pride (name a better time, go on).​ This shirt flew off the shelves, selling out within hours, also igniting a social media frenzy in the process. The shirt could quickly be seen in all kinda of places: from on a sweaty dance floor during pride, to being worn by prominent queers, and also (most importantly) on the football pitch.
My role:
1. Product concept
2. Co-design
3. Copywriting
4. Campaign strategy
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Delivery: A sold-out , limited-edition shirt and social media photography campaign.
HAAS X TQA DYKE BAG
WE ONLY CREATED
THE ULTIMATE
LESBIAN+ BAG
My role:
1. Product concept
2. Co-design
3. Campaign strategy
4. Copywriting
Delivery: A bespoke bag design, specifically for FLINTA* audiences, a launch event and a social media campaign.
We teamed up with HAAS Amsterdam, a local boutique designer, to create a bag that addresses the needs of our favourite demographic: the lesbians.
During the meticulous design process, we ensured that every detail was perfectly catered towards the needs of the dykes.
The bag features:
- A carabiner, the Universal Lesbian+ symbol
- Repurposed climbing rope for sustainability (choose your own colour)
- Water-resistant material, ideal for the beautiful Dutch climate, available in dark green or sand.
- A special pocket for all your essentials tools, from repairing your bike, to tools for in the bedroom.