Born in Scotland and based in Amsterdam, I’m a cultural strategist, researcher, creative director and DJ working at the intersection of community, creativity and culture.

 

As the co-founder of the cultural studio The Queer Agenda- I've been part of building a platform reaching a community of 10,000+ that crafts experiences, editorial content and products that amplify queer voices and talent.

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I’ve collaborated with brands such as Feeld, TikTok, Carhartt WIP, and AllTrails, helping them connect with cultural niches in ways that feel authentic, inclusive, and resonant. ​

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My work blends deep community-rooted insights with conceptual creativity and experiential execution. With an academic background in International Development (MSc) and International Relations (MA), plus years of research experience across Africa, Europe and Asia, I bring rigorous analytical thinking into creative, cultural, and brand-driven environments, grounded in lived experience.

 

At the heart of everything I do is a drive to make culture more diverse and innovative, whilst uplifting stories from marginalised voices.​​