IONA SMITH
polymorphic creative, event curator, host, dj, copywriter, music nerd, organiser of fun things, cottage cheese enthusiast, aspiring bagpiper, semi-professional yapper, entertainer of queers, dangerous football player, social scientist etc.
CULTURAL STRATEGIST,
RESEARCHER & CREATIVE DIRECTOR
Born in Scotland and based in Amsterdam, I’m a cultural strategist, researcher, creative director and DJ working at the intersection of community, creativity and culture.
As the co-founder of the cultural studio The Queer Agenda- I've been part of building a platform reaching a community of 10,000+ that crafts experiences, editorial content and products that amplify queer voices and talent.
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I’ve collaborated with brands such as Feeld, TikTok, Carhartt WIP, and AllTrails, helping them connect with cultural niches in ways that feel authentic, inclusive, and resonant. ​
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My work blends deep community-rooted insights with conceptual creativity and experiential execution. With an academic background in International Development (MSc) and International Relations (MA), plus years of research experience across Africa, Europe and Asia, I bring rigorous analytical thinking into creative, cultural, and brand-driven environments, grounded in lived experience.
At the heart of everything I do is a drive to make culture more diverse and innovative, whilst uplifting stories from marginalised voices.​​
have a wee read
THE QUEER
FOOTBALL CLUB
REIMAGINING THE BEAUTIFUL GAME THROUGH A POP-UP CONCEPT STORE, BAR, EVENTS SPACE DRIVEN BY QUEER CULTURE AND CREATIVE IMPACT. READ MORE
have a wee read
DELIVERED A BESPOKE COMMUNITY-CENTRED EVENT SERIES, WHICH TOOK THE AMSTERDAM QUEER SCENE BY STORM. READ MORE
FEELD:
FUCK AROUND.
FIND OUT.
TOOLS X
Carhartt
WIP
QUEER MINI FESTIVAL ATTRACTING OVER 800 ATTENDEES WITH AN ALL FLINTA* LINEUP. INCLUDED LIVE ACTS, DJs, A SKATE CONTEST SPONSORED BY CARHARTT WIP. READ MORE
THE FIRST QUEER FLINTA*-FOCUSED STRIP CLUB NIGHT IN AMSTERDAM. READ MORE
'It’s a political, cultural, and artistic intervention – and it happens to be incredibly hot.' (Glamcult)
XXXL
QUEER
STRIP
CLUB
PRIDE
IS NOT
OVER
A NIGHTLIFE CONCEPT WHICH SOLD OUT PARADISO, RAISED OVER €35,000 FOR ONE OF THE OLDEST QUEER BARS IN AMSTERDAM AND BROUGH LIVE MUSIC TO THE FOREFRONT OF QUEER NIGHTLIFE. READ MORE.
RECENTLY WORKING WITH
