IONA SMITH
CREATIVE CONCEPTING, EXPERIENTIAL DESIGN, STRATEGY, COMMUNITY-BUILDING
In summer of 2024, I had the pleasure of getting to work with Feeld—the dating app for the curious—for their ‘F*ck Around and Find Out‘ campaign, as part of The Queer Agenda.
We threw a dinner party for Feeld members, held a block party at the legendary venue Waterkant, served up some fierce photography that captured the spirit of the Feeld community and I even graced their panel discussion on sexual freedom and self-expression.
Since then, we’ve hosted iconic projects with Feeld, including the ultimate queer bingo BingGAY (pretty funny, right?), a house party at Bar Bario, a photoshoot for members and a whole host of other exciting things, helping Feeld find and strengthen their community in Amsterdam.
CLIENT: Feeld
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PROJECT: ‘F*ck Around and Find Out‘ campaign
SERVICES:
1. Overall creative direction
2. Concepting
3. Brand strategy
4. Event curation
5. Copywriting
DELIVERY:
We helped Feeld find its Amsterdam voice:, curious, playful and a little unconventional. Through an intimate dinner, a block party at Waterkant, and a pop-up shop, we transformed everyday spaces into expressions of connection, shaped by a deep understanding of how the city really moves.
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FEELD
FUCK AROUND. FIND OUT.
BINGAYO
Created, produced and hosted the ultimate bingo for the gays in collaboration with FEELD. That's right: BINGAYO.
1. Creative direction
2. Concepting
3. Production
4. Hosting & DJing
5. Copywriting
FEELD HOUSE PARTY
X BAR BARIO
